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West Seattle Blog

by | Jan 13, 2024 | News Blogs

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The Heartbeat of Seattle’s Westside Community

Ask any West Seattle local what news source they rely on daily and the answer will resoundingly be West Seattle Blog.

Since launching in 2007, this grassroots hyperlocal blog has become the community’s go-to hub for everything happening in the vibrant peninsula neighborhood. Run by the dynamic duo of Tracy Record and Patrick Sand, West Seattle Blog punches way above its weight providing comprehensive real-time reporting on all things West Seattle. Let’s dive into why neighbors flock here for the news that matters most in their locale.

The Power Couple Behind the Magic

West Seattle Blog would not boast its award-winning success without the tenacious neighborhood champions behind it – Tracy Record and Patrick Sand. The married co-founders both claim careers spanning journalism, technology, and community activism prior to launching the site.

As engaged West Seattle residents since 1990, Tracy and Patrick grew frustrated when local newspapers began shuttering operations. Rather than grumble over the loss, the proactive couple took matters into their own hands. Combining Tracy’s news reporting chops with Patrick’s web savvy, West Seattle Blog was born as a grassroots solution to fill the neighborhood’s news void.

Fourteen years later, the bootstrapped passion project competes admirably for eyeballs against media giants with much deeper pockets. how? Read on.

The Pulse of Life in West Seattle

Pick any local issue and West Seattle Blog has got inquiring residents covered. The site operates as the community’s central hub for everything from school board updates to small business openings. Locals rely on the blog’s ever-updating event calendars to stay current as well as its encyclopedic archives documenting the area’s rich history.

West Seattle Blog reporting runs the spectrum from wildlife sightings to weather events to niche coverage of community sports leagues and high school teams. The site provides a solutions journalism lens focusing stories on impacts to residents with mass appeal.

At its essence, West Seattle serves as the community’s virtual town square – highlighting the news and causes that most directly affect locals’ daily lives. For residents facing connectivity challenges during events like winter storms or the West Seattle Bridge closure, West Seattle Blog became an information lifeline rallying reader advocacy when the community felt abandoned.

How a Tiny Blog Competes with Industry Giants

With just two full-time writers, West Seattle Blog manages to consistently scoop legacy media outlets on local coverage. How does this neighborhood mama-pop blog repeatedly beat news teams with far more expansive resources? There are three key ingredients in their secret sauce.

The first is hustle. Fourteen-plus hour work days allow Tracy and Patrick to remain tapped into neighborhood happenings. Their expansive source network provides real-time community intelligence to react quickly. And the couple exhibit indefatigable dedication showing up at events small and large to feed the 24/7 news cycle.

Secondly, the co-founders boast unparalleled expertise in the West Seattle community from their deep local immersion. Granular understanding helps them cater coverage specifically to neighbors’ interests and report stories exactly how readers wish to consume them.

Lastly, Tracy and Patrick continually adopt leading-edge digital platforms to enhance audience engagement and storytelling. Early adoption of social media and mobile provided agility to compete with legacy media.

Staying True to Their Roots

Some may wonder – how has scrappy West Seattle Blog achieved such longevity competing against industry titans? Credit lies in their laser focus on neighborhood first. While increased partnerships hint at broader appeal, Tracy and Patrick commit coverage to issues affecting locals’ daily lives.

Understanding success stems from tight reader relationships, they nurture community ties as a humble connector platform. As the neighborhood’s de facto paper of record, West Seattle Blog looks to maintain that compact for years to come.

Snapshot of West Seattle Blog

Founded: 2007

Founders: Tracy Record, Patrick Sand

Location: West Seattle, Washington

Coverage area: Hyperlocal news in West Seattle neighborhood

Content mix: Breaking news, event listings, local politics, business openings, community issues, niche coverage of topics like local sports and weather events

Readership: 350,000+ monthly pageviews

Impact: Award-winning trusted news source relied on daily by West Seattle residents.

Provides community building, activates locals around causes, filled neighborhood news void left by declining traditional media outlets.

Competes successfully for readership against much larger news outlets.

Mission: “Neighborhood news and views, constantly updated” – prime platform for spotlighting and connecting the West Seattle community with comprehensive real-time reporting on the issues most directly impacting residents’ daily lives.

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