The gin market refers to the global industry involved in the production, distribution, and consumption of gin, a distilled spirit that is primarily flavored with juniper berries and other botanicals. Gin has a rich history that dates back centuries, and it has experienced a resurgence in popularity in recent years.
The gin market has witnessed significant growth and diversification, with a wide range of gin brands and styles available to consumers. Traditional London Dry Gin, with its crisp and juniper-forward flavor profile, remains a popular choice. However, the market has also seen the emergence of new styles, such as contemporary gins that experiment with different botanical combinations and flavored gins that incorporate fruits, herbs, and spices.
Several factors have contributed to the growth of the gin market. One key factor is the rise of craft distilleries and the artisanal spirits movement, which has led to the creation of unique and high-quality gins. Consumers are increasingly interested in exploring new flavors and supporting small-scale producers, which has boosted the demand for craft gins.
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The gin market is projected to grow at a modest CAGR of 3.5% during the forecast period. The global market value is expected to increase from US$ 23 billion in 2023 to US$ 28.27 billion by 2033.
The market growth is propelled by critical factors such as an increase in demand for high-quality alcoholic beverages, and the steadily expanding e-commerce market, facilitating the purchase of gin.
In the broader context, the global rise in consumption of alcohol is on the rise. The market is witnessing innovations through research and development activities to improve the distillation processes. This has led to a steady increase in the number of global distilleries
Analyzing socioeconomic factors, there has been a steady improvement in the standard of living and disposable income across developing regions. This has propelled recent changes in consumer preferences for “quality over quantity”.
Mass-scale migration to urban areas has diversified consumer choices. The market is also bolstered by increasing consumption and acceptability of alcoholic beverages amongst Millenials
In recent times there has been a wide application of gin in creating premium cocktails. Globalization has led to popular acceptance of gin as a popular alcoholic beverage, beyond North America and Europe.
Key Takeaways from the Study:
- The U.K. dry gin is expected to dominate the product type segment, by recording a CAGR of 4% during the forecast period
- Gin market growth in North America is to be impeded due to stringent regulations
- Japan’s gin market expected to register a CAGR of 1.9% during the forecast period
- Asia Pacific emerges as a lucrative market due to changing consumer preferences, urbanization, and a rise in per capita disposable income
- Germany dominates the European market with a CAGR of 2.6%
- Canada is projected to record a CAGR of 2.9%
Key players are continuously striving to bring about innovations in the market:
William Grant & Sons launched Hendrick’s Neptunia Gin, featuring a unique medley of Scottish coastal botanicals. Bombay Sapphire, owned by Bacardi launched a lemon-flavored gin called Citron Presse gin, made with Mediterranean lemons. Recently, Diageo India invested in Nao Spirits, which is famous for producing high-end Indian handmade gins called “Greater Than” and “Hapusa”. This is expected to bolster the premium gins market in India
Pernod Ricard S.A. has launched several ready-to-drink (RTD) drinks in the U.K. These include innovative variants such as Beefeater London Dry Gin & Tonic, Beefeater Blood Orange & Tonic, and Beefeater Pink Strawberry Gin & Tonic.
- Bacardi Limited,
- Diageo plc
- Davide Campari-Milano N.V.
- La Hanoudiere
- Lucas Bols N.V.
- Mygin, Pernod Ricard,
- Radico Khaitan Ltd.
- Rémy Cointreau
- San Miguel Corporation
- The East India Company Ltd.
- William Grant & Sons Ltd.
Recent Market Developments:
- In an endeavor to tap into difficult markets, Sofitel Mumbai BKC launched an exclusive gin bar, named Jyran Gin Bar in India.
- Porter’s Gin recently announced that it shall feature a new branding and logo developed by design agency Stranger & Stranger in all its product variants.
- Recently, online alcohol giant Amazon acquired permission to conduct the online sale of alcohol in India
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