Why are long tail keywords good?

When you’re looking to rank for a specific keyword, long tail keywords are the best option. These types of keywords target a much narrower audience than general keywords and are therefore more likely to be searched for and clicked on by your potential consumers.
Long Tail Keywords explains why this is true in detail: “A long tail keyword is one that describes a broad category but also includes many specific terms. For example, ‘ home improvement stores’ might include ‘ aluminum roofing’, ‘ gable end roofers’, and so on…This allows you to tap into an ever-growing market of potential customers who have just the term they need.”
Therefore, when targeting a longtail keyword, it is important to choose one that targets a unique niche within your target market rather than trying to cover too many bases with generic words or phrases. Additionally, make sure that your content emphasizes key search terms and contains high levels of quality content in order not to alienate potential buyers from clicking through affiliate links or making purchases through your site altogether.