The right Tools for Conducting Your Research On Online Marketing
Research is an important element in any project. This is done to show how things work or it may be done to complement existing research.
There are many tools that can be used by the researcher to conduct research. This can range from the use of a library, internet search engine, social media and other sources where information can be found on certain topics, according to the need of the researcher.
1. Google Keyword Planner – for researching keywords for your blog posts, emails, or services
The Google Keyword Planner is a free tool that provides keyword ideas and search volume data for any given topic. The planner can also provide the information on how much competition there is between similar keywords. In other words, it can help you to understand the competitiveness of your niche and whether it would be worth your time to invest in SEO with this niche.
2. Google Analytics – with this tool you can analyze your website or blog traffic
Google Analytics is a free web analytics service offered by Google that helps website owners understand how visitors engage with their website.
This tool provides information on your site’s traffic and behavior, including where visitors are coming from, what they’re looking for, how long they stay on your site, and more. It also helps you monitor the performance of specific content or features so you can see how changes to your site affect user behavior.
One of the most helpful things about Google Analytics is that it’s very easy to set up and to use. When you sign up for a new Google account (at https://accounts.google.com/, for example), you simply add the URL of each website or blog that you want to track using Google Analytics to that account-that’s all!
3. Buzzsumo – find out what content is shared mostly on social media networks and how many shares it gets
Buzzsumo is a platform that tracks social media shares. It is an effective tool for marketers to understand what content resonates well with people on social media and how effective it is at generating engagement.
BuzzSumo helps you see the most shared content in any niche. This tool can also help you find influencers to collaborate with, or identify the best time of the day to post your content on social media networks. With this information, companies can get insights on what type of content drives more engagement among their target audience and improve their marketing strategy.
4. SEMrush – see which keywords your competitors are targeting, what their websites look like, where they rank in search engines, and much more
SEMrush is a powerful tool in the advertiser’s arsenal for understanding their target market and competitors. With SEMrush, advertisers can see which keywords their competitors are targeting, what their websites look like, and where they rank in search engines.
SEMrush is a powerful tool for advertisers that allows them to see which keywords their competitors are targeting and how well those keywords are doing on Google. It also provides insights into the design of competitor websites and analyses where they rank in search engines. In short, SEMrush offers many features that allow advertisers to understand what consumers want from different websites and then find out how well they can provide it.
5. Moz Toolbar – free browser extension
Moz Toolbar is a free browser extension which provides search analytics information and also offers SEO suggestions.
Moz Toolbar is a browser extension that you can install in any browser, which will provide you with SEO insights and track your keywords and other metrics. It provides you with all the necessary information for your SEO campaign, such as keyword rankings, organic traffic to your site, and keyword traffic.